Dr. Peter Chee is the President & CEO of ITD World, a multinational market leader in the field of Leadership & HR Development.

For over 35 years, his expertise & contribution has propelled ITD World to become a global specialist in this field.


  • President and CEO of ITD World, a multinational organization focused on human resource development.
  • Global leadership development specialist, with experience training and developing leaders from more than 80 countries.
  • Voted the world’s leading coaching expert on strategic innovation – by Dr. Marshall Goldsmith.
  • Co-authored several books with world-class gurus – including Dr. Marshall Goldsmith, Brian Tracy, William Rothwell, and Jack Canfield.


  • Personal development & Success principles – to enable individuals to realize and unleash their potential.
  • Coaching & Mentoring – to guide individuals and teams towards success.
  • Leadership & Team management skills – to build effective teams and drive organizational growth.
  • Time management & Work-life balance – to help individuals optimize their productivity and well-being.
  • Motivation & Performance management – to boost individual and team performance.
  • Talent management & development – to foster a positive and collaborative work environment.
  • Human resource development – to build the skills and capabilities of the workforce.
  • Strategic management – to develop long-term visions and drive organizational success
  • Sales & Marketing – to build a strong brand and drive revenue growth.
  • Creativity & Innovation – to develop new ideas and approaches that drive growth and success.


Meet Dr. Peter Chee – a visionary leader, seasoned entrepreneur, and CEO of ITD World! Throughout his career, he has worked alongside some of the most influential figures in the industry, including Dr. William J. Rothwell and Dr. Jack Canfield – the world’s foremost coaching expert and holder of the Guinness World Record for the most best-selling books.

With over 35 years of experience, Dr. Chee has become a world-class expert in global human resource development. He is the mastermind behind groundbreaking coaching techniques – such as The Coaching Principles (TCP), Situational Coaching Model (SCM), and Achievement Coaching Techniques (ACT). His impressive credentials include certifications from renowned leadership development programs, including John C. Maxwell, Zig Ziglar, and Jack Canfield.

Dr. Chee’s dedication to learning from the best in the industry has been key to his success. He has had the privilege of being coached, mentored, and taught by some of the world’s most celebrated thought leaders, including Marshall Goldsmith, Kenneth Blanchard, Tony Buzan, Robert B. Tucker, and Anthony Robbins, among others.

In recognition of his contributions, Dr. Chee has been bestowed with numerous honors, including the King of Sweden’s prestigious Baden Powell membership in the World Scout Foundation. He also serves as the president of ARTDO International, a non-profit professional organization that includes national HRD agencies, governments, and multinational companies operating in the HRD sector globally.

Peter Chee

Received the Brand Laureate International Award from Dr. Mahathir Mohamad, Prime Minister of Malaysia

Peter Chee

Presenting his bestselling book – Coaching for Breakthrough Success – to Dr. Mahathir

Peter Chee

Received the ARTDO Internal HRD Excellence Award from Jeanne Marshall – President of the Australian Institute of Training and Development



Marshall Goldsmith
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