Safura Atan

Discover Safura Atan – visionary leader with 20+ years of expertise in entrepreneurship, coaching, leadership, communication, and innovation.


  • Former Acting Head – Centre for Entrepreneur Development and Research (CEDAR) within the esteemed SME Bank Group, reporting directly to the Group Chief Strategy Officer.
  • Vast expertise and a track record of over 20 years in the entrepreneurship development ecosystem, making a significant impact in empowering entrepreneurs.
  • Acclaimed as a Growth Wheel International Business advisor, offering invaluable guidance to businesses seeking sustainable growth and success.
  • Recognized as a Certified FORTH Innovation Method Facilitator, equipped with the skills to foster innovation and drive transformative change.
  • Holds certifications as a Certified HRDF trainer, facilitator, and coach in entrepreneurship, innovation, management, leadership, and communication, attesting to a broad range of proficiencies.
  • Distinguished Toastmaster, affiliated with the renowned Toastmasters International, USA, demonstrating exceptional public speaking and leadership abilities.
  • Proud member of the esteemed International Coaching Federation (ICF), USA, showcasing commitment to professional coaching standards and ethical practices.
  • Holds the title of a Certified Coaching and Mentoring Professional (CCMP), validating expertise in guiding individuals and organizations towards their full potential.
  • Accomplished an MBA degree with a specialization in Entrepreneurship, demonstrating mastery of business administration and a focus on fostering entrepreneurial endeavors.


  • Entrepreneurship Development: Safura’s deep expertise lies in fostering entrepreneurship development, equipping individuals with the knowledge and skills needed to thrive in the business world.
  • Coaching: With a passion for guiding and mentoring individuals, Safura excels in providing personalized coaching, empowering individuals to unlock their full potential and achieve their goals.
  • Leadership Development: Safura is a proven expert in leadership development, helping aspiring leaders cultivate essential skills and strategies to lead with confidence and inspire their teams.
  • Communication Skills: Recognizing the critical role of effective communication, Safura specializes in enhancing communication skills, enabling individuals and organizations to convey their messages clearly and compellingly.
  • Creativity and Innovation: With a keen understanding of the importance of creativity and innovation in today’s rapidly evolving landscape, Safura provides insights and strategies to foster a culture of innovation, inspiring new ideas and breakthrough solutions.


SAFURA ATAN – Pioneering Entrepreneurship Development with a Global Perspective

With an illustrious career spanning over two decades in the field of entrepreneurial development and entrepreneurship, Safura Atan held the prestigious position of Head of Centre for Entrepreneur Development and Research (CEDAR), a subsidiary of SME BANK. Her remarkable journey has been defined by a relentless pursuit of excellence and a passion for empowering entrepreneurs.

As a Certified Professional Trainer and Facilitator, Safura’s expertise in entrepreneurship training programs is unparalleled. Her extensive experience and HRDF-approved training have honed her skills, making her a revered figure in the industry. Safura possesses a discerning eye for identifying training and development requirements and is driven by a strong desire to bridge the gaps in Malaysia’s current development landscape.

During her tenure in Institut Keusahawanan Negara (INSKEN), Safura led the groundbreaking BisKaunselor programme, which was assigned to Unit Peneraju Agenda Bumiputera (TERAJU). Her visionary leadership and strategic guidance propelled the program to new heights, revolutionizing entrepreneurship support and empowerment in the country.

Safura’s dedication to personal growth and professional development is evident in her certifications and affiliations. She has successfully completed the Certificate of Coaching & Mentoring Professional and is a valued member of the esteemed International Coaching Federation (ICF). Additionally, as a Certified Growthwheel Business Advisor, Safura brings a unique perspective to her coaching and mentoring endeavors.

Throughout her career, Safura has conducted numerous impactful workshops, focusing on diverse areas such as Coaching & Mentoring, Strategic Management Leadership, and Communication. Her expertise has attracted the attention of both local and international organizations, earning her recognition as a sought-after facilitator of Coaching, Innovation, and human-centered workshops.

What sets Safura apart is her rare distinction as the only Certified FORTH Innovation Methodology Facilitator based in Malaysia and one of just two in Southeast Asia. This accomplishment showcases her unwavering commitment to staying at the forefront of innovation and equipping businesses with cutting-edge tools for success.

Safura’s academic background is equally impressive. With a degree in accounting from UKM and an MBA specializing in Entrepreneurship from UiTM, she has acquired a robust educational foundation. Her academic achievements, coupled with her hands-on experience, have solidified her expertise in SMEs’ business growth and development.

Safura Atan is a trailblazer, a visionary leader, and an invaluable asset to the entrepreneurship ecosystem. Her unwavering dedication, coupled with her global perspective, has shaped the landscape of entrepreneurship development in Malaysia, inspiring countless individuals to achieve their dreams and create a lasting impact.