Business coaching

Business coaching is a powerful tool for organizations to take their performance to the next level. By working with an experienced coach, leaders and business owners gain valuable insights into areas they may be missing or need improvement in – such as marketing strategies, employee recruitment, talent retention, etc. – and come up with practical steps to overcome current challenges.

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What is Business Coaching?

Business coaching is a type of coaching that focuses on developing individuals and businesses to reach their full potential. During this process, a coach works with clients to clarify goals, overcome obstacles, improve key skills, and achieve more than they thought possible. The services they provide include – but are not limited to:

  • Identifying key areas for improvement and growth opportunities.
  • Setting specific and measurable goals.
  • Developing actionable plans.
  • Providing accountability and encouragement.
  • Offering practical feedback.
  • Helping clients expand their thinking and see things from new perspectives.
  • Mastering time management, delegation, and leadership skills.
  • etc.

Unlike business mentoring which draws upon the mentor’s experiences, business coaching utilizes goal-oriented techniques to empower clients to develop and implement strategies for improvement and growth on their own.

Read more: Coaching vs Mentoring – What are the differences?

Business coaching

Why is Business Coaching Important?

Expert guidance

Trying to learn everything on your own as a business owner is generally inefficient and often results in costly mistakes. A coach serves to help you navigate challenges and find the best solutions – thanks to their years of experience solving organizational problems, they are capable of offering customized advice that produces results.

Fresh perspectives

It’s easy to get stuck in patterns of thinking that limit growth. In this case, a coach brings in an outside, unbiased perspective to evaluate situations objectively – as well as to uncover new opportunities for improvement that internal teams may have missed. They also provide constructive feedback and advice to refine strategies for success.


Business coaches make amazing accountability partners for leaders to stay on track. As humans, we are often prone to getting distracted and procrastinating on critical tasks – that’s where a coach comes in to ensure responsibility for our goals and commitments.

Personalized support

While there are many general resources with business advice, every company is unique. A coach gets to know the specific details of your business and tailors support to your needs. They help with challenges that are unique to your company and industry – and provide targeted solutions for your current obstacles or goals.

Benefits of Business Coaching

Below are a few of the various benefits of business coaching for entrepreneurs and organizations:

  • Increased profitability and productivity.
  • Greater clarity into one’s goals and strategies.
  • Improved leadership and people management skills
  • Enhanced decision-making and problem-solving capabilities.
  • Happier, more engaged employees with lower turnover.
  • New opportunities for growth.
  • A more motivated team/ workforce.
  • etc.

why business coaching

Does Business Coaching Work?

When implemented properly, coaching lead to significant improvements in key areas like leadership skills, team dynamics, productivity, and the bottom line. The guidance of an experienced coach helps business owners gain awareness of blind spots and growth opportunities – and take practical steps toward overcoming challenges and reaching new heights of success.

According to the International Coaching Federation (ICF), 86% of companies that utilize coaching report increased profitability – and 73% claim that they recouped their investment in coaching within the first year.

Here are examples of companies that have benefited tremendously from such initiatives:

  • Google: provided leadership coaching for senior managers and executives to help them reach their full potential. Those who went through the program reported an average increase in overall effectiveness of 88%.
  • Coca-Cola: implemented a large-scale coaching program for mid-level and senior leaders. Within 18 months, they saw a 700% return on their investment through increased retention, engagement, and productivity.
  • Dell: offered both executive and leadership coaching. Since launching their programs, they’ve seen a high return on investment through cost savings from decreased turnover and increased revenue from more effective leadership and people management.

How Do I Know if I Need Business Coaching?

For those who notice the presence of the following signs, it may be time to invest in coaching:

  • You feel stuck in your business and aren’t sure how to get to the next level.
  • Your team is experiencing low morale, high turnover, or other issues with dynamics or performance.
  • You’re struggling with imposter syndrome or self-doubt as a leader.
  • You’re having trouble balancing the demands of your business with having a personal life.
  • You want to develop skills and confidence as an entrepreneur or in key areas of leadership.
  • You have ambitious goals for growth – but aren’t sure how to achieve them.

building organizations

How to Find the Right Business Coach

When searching for a business coach, there are a few criteria that should be taken into consideration:

  • Level of experience and expertise. Make sure the coach you choose has the relevant industry experience and an appropriate track record of success with other businesses.
  • Certifications and accreditations. Professional coaches are often certified by organizations such as the International Coaching Federation (ICF) – which has long set worldwide standards for the practice.
  • Areas of specialty. Go with one who specializes in the areas that you need support in – such as time management, team building, or financing.
  • Personality and compatibility. Find someone that you feel comfortable with, have complete trust in, and are confident that they will hold you accountable throughout the process.

What to Expect From a Business Coaching Session

Typically, such sessions are comprised of four parts:

  • Assessing progress and setting new goals.
  • Identifying obstacles and potential solutions.
  • Mapping out action plans to move forward in the business’s development.
  • Offering support, encouragement, and accountability.

The duration of each session will vary depending on the coach themselves – as well as the type of activities involved.

9 Tips on How to Maximize the Results of Each Business Coaching Session

1. Come prepared

Make sure you are well-prepared for each session, by researching the topic, gathering all necessary information/ documents, and visualizing the key points/ goals you would like to cover.

2. Be coachable

Maintain openness to feedback from your coach. At the end of the day, they are here to help you grow – so be willing to try new strategies and approaches, as well as make sure that you are open to constructive criticism.


Focus on SMART (specific, measurable, attainable, relevant, timely) objectives that help move forward with your growth plans more effectively. For example, setting a goal to increase revenue by 10% within 6 months is much more tangible and achievable than the vague “I want to make more money.”

4. Actively participate in the discussions

Do not hesitate to discuss challenges openly and honestly with your coach – so that they may come up with the best advice possible.

5. Take notes

Make sure to jot down key points during each session, so that you may stay on track and better remember the given feedback. By taking into consideration these tips, you can ensure that each business coaching session is as impactful as you intend them to be.

6. Be accountable

Stay accountable for action items discussed throughout the process – as these are key to achieving long-term success. Sometimes, this may require additional support from your coach, as well.

7. Monitor progress

Track progress between sessions and be prepared to discuss successes and setbacks – as this is crucial when it comes to driving meaningful business growth.

8. Reflect and adjust

Take the time to review your progress after each session – to identify any areas for improvement or changes that need to be made. Doing so ensures that you are making meaningful steps toward achieving your long-term goals.

9. Maintain positivity

Above all else, stay positive and motivated throughout the process – a growth mindset is essential for success with coaching! If you ever feel demotivated or discouraged, remind yourself of your objectives – and why you are here in the first place.

business coaching session


What is the difference between business consulting and business coaching?

Consulting is focused on strategic analysis and advice, while coaching is more on fueling guidance, support, and accountability to help clients reach their goals. In other words, the latter typically takes a more holistic approach than the former.

How often should I have business coaching sessions?

The frequency of your sessions will depend on your objectives – as well as the type of coaching you are receiving. However, a good rule of thumb is to schedule at least one session per month to make sure that you stay on track and make meaningful progress.

Is it worth paying for a business coach?

Absolutely – having a coach side by side has been proven to massively maximize one’s potential and open up endless opportunities for growth. Plus, investing in yourself is always worth it in the long run!

What is the average price for business coaching?

The specific cost varies widely depending on the experience of the coach, and the services/ scope of work being offered. According to ICF, prices typically range from $150-$300 per hour, though more complex or comprehensive services may be charged at a higher rate.

How to start a coaching business?

Starting a coaching business requires research, preparation, and an actionable plan that takes into account your target market, marketing strategies, and processes for managing client expectations.

To ensure successful long-term partnerships, building strong relationships should be a top priority – this is achievable by staying current with the latest industry trends and practices, providing exceptional service, and delivering results. Aside from that, communication strategies such as networking with other professionals, staying organized and providing quality services will help develop a good reputation for your practice.

For clients to get the most out of their experience working with you, make sure to provide personalized solutions tailored to their individual needs. This could include offering online or in-person sessions, helping clients clarify their goals and objectives, providing feedback on progress made, and developing actionable next steps that they can apply in their daily life or work.

Final Thoughts

Ultimately, business coaching is an incredibly powerful tool for leaders to identify their goals, map out actionable plans, and drive meaningful growth. By taking the time to find the right coach for you – and following the guidelines above, you can be sure to make the most of each session, maximize results, and stay one step ahead of the competition.

Other resources you may be interested in:

ITD Vietnam is part of ITD World – a top ranked provider of Talent & Leadership Development, Executive Coaching, Corporate Training & Consulting services.

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