João Luiz Pasqual

Discover João Luiz Pasqual: World #1 ICF President, MCC-certified Master Coach, Strategic Leader, Finance Expert, and Organizational Psychologist. Empowering success through coaching!


  • Distinguished as the President of the International Coach Federation (ICF) in Brazil, the world’s leading coaching professional body.
  • Attained the prestigious Master Certified Coach (MCC) accreditation from the ICF, recognizing João’s exceptional coaching proficiency.
  • Accumulated an impressive 7,000+ hours of extensive coaching experience, specializing in guiding and mentoring CEOs and C-level executives.
  • Held executive leadership positions at prominent financial institutions, including ABN AMRO and other renowned banks.
  • Possesses a wealth of expertise in Strategic Leadership, Coaching, Trade, Finance, and International Relations.
  • Completed an Executive Masters in Consulting and Coaching for Change, Clinical Approach, from INSEAD, an internationally acclaimed institution.
  • Holds a Master of Science (MSc) degree in Organizational Psychology from INSEAD, further enhancing João’s understanding of human behavior within organizations.


  • Strategic Leadership: Proficient in guiding organizations towards successful strategic initiatives and fostering effective leadership at all levels.
  • Trade, Finance, & International Relations: Deep understanding of global markets, financial operations, and international business dynamics.
  • Organizational Psychology: Expertise in leveraging psychological principles to optimize organizational performance and foster a positive work culture.
  • Strategic & Business Coaching: Skilled in providing tailored coaching approaches to support executives in achieving their professional goals and driving organizational success.
  • Coaching & Mentoring: Demonstrated ability to empower individuals through coaching and mentoring, facilitating personal growth and professional development.


João Luiz Pasqual is a seasoned professional with a wealth of expertise in the finance and trade industry. Throughout his illustrious career, he held prominent positions such as Executive Director at Banco Sudameris Brasil S.A. and Banco Comercial de Investimento Sudameris. At Sudameris, he spearheaded crucial areas including Treasury, International Business, and Brokerage, showcasing his astute financial acumen.

João’s impressive track record extends beyond the South American market, as he has also made significant contributions to renowned financial institutions in Europe, such as Banco Real (ABN Group), Nacional, and Unibanco.

In addition to his remarkable achievements in finance, João has emerged as an influential figure in the field of coaching. With an extensive portfolio of thousands of hours of coaching experience, he has successfully guided and mentored CEOs and C-level executives in multinational organizations spanning various industries.

João’s prowess in this realm is further bolstered by his academic accomplishments, which include an Executive Masters in Consulting and Coaching for Change, Clinical Approach, from the prestigious INSEAD. Furthermore, he holds a MSc in Organizational Psychology, also earned from INSEAD.

Combining his deep knowledge of finance with his remarkable coaching abilities, João Luiz Pasqual brings a unique blend of expertise to the table. His multifaceted background and unwavering dedication make him an invaluable asset to any organization seeking strategic guidance, leadership development, and transformative change.